Luxury brands have a lot of pull towards all but they seem to be present only among the elite. The cars, yatches, personal accesories like perfumes, watches, shoes, bags, glares, belts, wallets, clothing line etc, There is enough evidence that in India a new segment of aspirational class is growing aggressively.
How does this segment get to experience the possession of these products without paying the steep price for it?
The first copy seems to be a solution for this this. Thriving business is already happening...we may choose to be an ostrige and ignore this growing segment, we may think of it as unethical or we may actually sympathize with these luxury brands.... first copy has & will have a growing number of takers. So what can a marketer do to see to the exploration of this new opportunity that has been thrown on his face?
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